How Much is FPY.com Worth?

How much is FPY.com worth in today’s market? Three-letter .COM domain names can range in value from the low five-figure range ($10,000) up to the seven to eight-figure range.

Why is FPY.com valuable?

Why are three-letter .COM domains such as FPY.com valuable? Well, let’s take FPY.com as an example here. FPY.com is one of just 17,576 three-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means FPY.com and the other three-letter .COM names represent just 0.014% of all .COM domains. Rarity makes FPY.com a highly valuable name, especially to investors who pay top dollar to own the world’s rarest names.
There’s also the question of trust and stability. By owning a three-letter domain name like FPY.com for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust FPY.com or official-FPY.com more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like FPY.com. It shows a long term investment in a brand.
A three-letter domain name can also offer a company some security from data and traffic leakage that is commonplace amongst longer domain names.
These factors, and more, are why FPY.com is a domain name that has retained its value for two decades. The factors listed above are fine in theory, but let’s take a look at some examples of three-letter .COM sales to back up the overall value of FPY.com and three-letter .COM’s in general:

Case Studies

Real world usage of domain names is a key indicator of value, which is why we have put together a series of small case studies below. If several companies spend six, seven or even eight-figures on a three-letter .COM domain name, it demonstrates clearly that three-letter .COM’s play an intrinsic value in the online brand of savvy businesses. Read our case studies:
1.Paw.com
Originally known as TreatADog, this dog bed provider took a monumental step in 2019 by moving its business from TreatADog.com to the newly-acquired Paw.com. The rebranding process took several months, and the team ensured that customers were updated at every step to avoid any confusion. What initially started with Paw.com redirecting to TreatADog.com ended in Paw.com being fully adopted as the main domain in late 2019. According to available statistics, global traffic and engagement have increased since the switch.
2.Eko.com
What is the first thing you would do if your company just signed a lucrative multi-year deal with Walmart? For this company, it was to spend .5 million on a new domain name. With a 0 million investment from Walmart behind them, Eko upgraded their domain name from HelloEko.com to Eko.com for .5 million. As well as acquiring their exact brand match domain, the purchase of Eko.com ensured that other popular companies named Eko (such as EkoApp.com) wouldn’t be able to acquire the name.
3. The.com
“The” is one of the most common words in the English dictionary, so it’s no surprise to see the domain name being actively used. The owners of The.com are harnessing the power of the domain name by calling their company “The Dotcom”. The Dotcom offers a website development platform as a rival to WordPress.
These are just three examples of three-letter .COM domains that have been acquired and put to use by brands willing to invest significant amounts of money into their online identity.
Another means of getting a face-value appraisal for FPY.com is to take a look at verified domain sales data.

Recent Sales

Using previous sales data can help you to get an idea of the value of your own domain name. Here is a list of publicly disclosed three-letter .COM sales from 2015-2020:
BTI.com – $100,000 (2020)
NRH.com – $100,000 (2020)
WBS.com – $115,000 (2020)
BAO.com – $172,984 (2020)
AOA.com – $200,000 (2020)
NAS.com – $720,000 (2020)
EKO.com – $1.5 million (2019)
NCC.com – $300,000 (2019)
PFF.com – $270,000 (2019)
DXL.com – $1.15 million (2018)
GAB.com – $220,000 (2018)
FXT.com – $150,000 (2018)
NWM.com – $325,000 (2018)
ICE.com – $3.5 million (2018)
EEN.com – $300,000 (2018)
URW.com – $195,000 (2018)
WJX.com – $150,000 (2018)
DAX.com – $500,000 (2018)
CPU.com – $180,000 (2018)
CAN.com – $155,000 (2018)
DXB.com – $220,000 (2018)
WMN.com – $200,000 (2017)
ETH.com – $2 million (2017)
WMP.com – $275,000 (2017)
DCC.com – $198,000 (2017)
BMT.com – $152,000 (2017)
LEV.com – $200,000 (2017)
FLY.com – $2.89 million (2017)
VPN.com – $976,730 (2017)
AUS.com – $345,000 (2016)
UED.com – $150,000 (2016)
ADA.com – $200,000 (2016)
BGI.com – $235,000 (2016)
MDF.com – $151,500 (2015)
LTD.com – $184,000 (2015)
QJS.com – $150,000 (2015)
OBE.com – $200,000 (2015)
IDO.com – $190,000 (2015)
DAR.com – $150,000 (2015)
QUA.com – $459,000 (2015)
PAX.com – $200,000 (2015)
SAY.com – $200,000 (2015)
PPP.com – $290,000 (2015)
HQB.com – $160,000 (2015)

Further Reading

James Iles, the author of this article, has performed a couple of interviews with the buyers of two high-value three-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as FPY.com command such a high value. You can access the two interviews here (DUE.com), and here (RTS.com).

Conclusions

Working out the intrinsic value of the FPY.com domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the three-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).
However, it can be easily proven that domains such as FPY.com are highly desirable, and previous sales data indicates that this type of name routinely sells for five ($xx,xxx) or six ($xxx,xxx) figures. In some cases, this will be higher.

Talk To a Broker

Do you own FPY.com or a similar domain name? Do you have the budget to acquire a domain name such as FPY.com?If you answer yes to either of these questions, get in touch with a domain name broker who may be able to help you. Note that this is a research article only, the author does not own or represent this domain name, and has no connection to it.