How Much is HAI.com Worth?

What is the value of the HAI.com domain name? Three-letter .COM domain names can range in value from the low five-figure range ($10,000) up to the seven to eight-figure range.

Why is HAI.com valuable?

Why are three-letter .COM domains such as HAI.com valuable? Well, let’s take HAI.com as an example here. HAI.com is one of just 17,576 three-letter .COM domain names that are in existence. There are over 127 million .COM domain names registered, which means HAI.com and the other three-letter .COM names represent just 0.014% of all .COM domains. Rarity makes HAI.com a highly valuable name, especially to investors who pay top dollar to own the world’s rarest names.
There’s also the question of trust and stability. By owning a three-letter domain name like HAI.com for your brand, you are displaying a sense of trust to your customers or clients. As a consumer, would you trust HAI.com or official-HAI.com more? The right domain name gives an instant sense of trust in a brand to anyone who visits the domain. A sense of stability and permanence also comes from owning a domain name like HAI.com. It shows a long term investment in a brand.
A three-letter domain name can also offer a company some security from data and traffic leakage that is commonplace amongst longer domain names.
These factors, and more, are why HAI.com is a domain name that has retained its value for two decades. The factors listed above are fine in theory, but let’s take a look at some examples of three-letter .COM sales to back up the overall value of HAI.com and three-letter .COM’s in general:

Case Studies

Real world usage of domain names is a key indicator of value, which is why we have put together a series of small case studies below. If several companies spend six, seven or even eight-figures on a three-letter .COM domain name, it demonstrates clearly that three-letter .COM’s play an intrinsic value in the online brand of savvy businesses. Read our case studies:
1. Fly.com
Fly.com has changed hands at least three times since 1999, selling each time for a seven-figure fee. The latest sale took place in 2017, where the domain was acquired for .89 million by Fly Holdings LLC. The company wasted no time in developing Fly.com into a flight search engine, and have subsequently been featured in news outlets such as the New York Times.
2. PFF.com
The world of fantasy football can be lucrative, and it can often take a highly valuable domain name to stand out from the crowd. Pro Football Focus spent 0,000 on the acquisition of PFF.com in 2019 to upgrade from ProFootballFocus.com. PFF.com is a far more memorable destination for customers, and the name also matches their Twitter handle, @PFF.
3. The.com
“The” is one of the most common words in the English dictionary, so it’s no surprise to see the domain name being actively used. The owners of The.com are harnessing the power of the domain name by calling their company “The Dotcom”. The Dotcom offers a website development platform as a rival to WordPress.
These are just three examples of three-letter .COM domains that have been acquired and put to use by brands willing to invest significant amounts of money into their online identity.
Another means of getting a face-value appraisal for HAI.com is to take a look at verified domain sales data.

Recent Sales

Thanks to NameBio, we have been able to produce a list of three-letter .COM domain sales from 2015-2019:
BTI.com – $100,000 (2020)
NRH.com – $100,000 (2020)
WBS.com – $115,000 (2020)
BAO.com – $172,984 (2020)
AOA.com – $200,000 (2020)
NAS.com – $720,000 (2020)
EKO.com – $1.5 million (2019)
NCC.com – $300,000 (2019)
PFF.com – $270,000 (2019)
DXL.com – $1.15 million (2018)
GAB.com – $220,000 (2018)
FXT.com – $150,000 (2018)
NWM.com – $325,000 (2018)
ICE.com – $3.5 million (2018)
EEN.com – $300,000 (2018)
URW.com – $195,000 (2018)
WJX.com – $150,000 (2018)
DAX.com – $500,000 (2018)
CPU.com – $180,000 (2018)
CAN.com – $155,000 (2018)
DXB.com – $220,000 (2018)
WMN.com – $200,000 (2017)
ETH.com – $2 million (2017)
WMP.com – $275,000 (2017)
DCC.com – $198,000 (2017)
BMT.com – $152,000 (2017)
LEV.com – $200,000 (2017)
FLY.com – $2.89 million (2017)
VPN.com – $976,730 (2017)
AUS.com – $345,000 (2016)
UED.com – $150,000 (2016)
ADA.com – $200,000 (2016)
BGI.com – $235,000 (2016)
MDF.com – $151,500 (2015)
LTD.com – $184,000 (2015)
QJS.com – $150,000 (2015)
OBE.com – $200,000 (2015)
IDO.com – $190,000 (2015)
DAR.com – $150,000 (2015)
QUA.com – $459,000 (2015)
PAX.com – $200,000 (2015)
SAY.com – $200,000 (2015)
PPP.com – $290,000 (2015)
HQB.com – $160,000 (2015)

Further Reading

James Iles, the author of this article, has performed a couple of interviews with the buyers of two high-value three-letter .COM domain names for their respective companies. These represent real-world usage and give a clear idea as to why domains such as HAI.com command such a high value. You can access the two interviews here (DUE.com), and here (RTS.com).

Conclusions

Working out the intrinsic value of the HAI.com domain name (without any attached content, IP or other considerations) is a difficult process. Automated appraisals cannot be relied upon, and ultimately it comes down to the circumstances surrounding the acquisition or sale of the three-letter domain (with associated factors including motivation to buy or sell, the need for the domain, funding available, and current circumstances).
However, it can be easily proven that domains such as HAI.com are highly desirable, and previous sales data indicates that this type of name routinely sells for five ($xx,xxx) or six ($xxx,xxx) figures. In some cases, this will be higher.

Talk To a Broker

Do you own HAI.com or a similar domain name? Do you have the budget to acquire a domain name such as HAI.com?If you answer yes to either of these questions, get in touch with a domain name broker who may be able to help you. Note that this is a research article only, the author does not own or represent this domain name, and has no connection to it.