During my research into high-value domains, I often likely sales that have gone under the radar somewhat. It’s common for domain sales to go under the radar. In fact, it is believed that just a small percentage of domain sales are ever reported to databases such as DNJournal or NameBio, meaning that we miss a prodigious amount of domain deals.
Here are six likely sales that I’ve found recently.
This three-letter .COM domain has been put to use within the trendy CBD industry. Up until last year, ULU.com displayed a website for Alaskan Ulu knives, but it seems as though the site’s owners opted to sell in late 2019 to early 2020 for an unknown price.
Now, ULU.com is owned by a British company offering CBD products. Interestingly, the founder of ULU is a Pirelli’s former Asia Pacific CEO, Paul Hembery. Quite a leap from selling tires to selling cannabidiol.
To those who follow domain sales charts regularly, Pack.com might be familiar to you. It was acquired by Hostgator founder and prominent investor Brent Oxley for $100,000 in October 2017. Within a couple of years of owning the name, Brent found a user for Pack.com.
Strangely, testing the domain today, I can’t get on to the company’s website – but up until late last year, the domain was the home of Pack, a company that offered packs of mystery premium products for a certain price. There are plenty of YouTube and social media posts about the site’s offerings including Yeezy sneakers.
Another former Brent Oxley name that is accessible is that of Edit.com. Acquired by Brent for $140,000 in 2018 (according to NameBio at least), Edit.com was one of a number of four-letter .COM names that Brent picked up.
Now the name is in use by the developers of Edit, a content management system developer based in London. The company already boasts clients such as Empire Magazine, Grazia, Heat Magazine.
Back in 2016, it was reported that Zap.com was amongst a small number of domains acquired from the Zap.com Corporation for $375,000. Four years later, and the one-word .COM domain looks to have moved again.
You may be familiar with the company Zapier. If you aren’t, they essentially make your online life easier by automating a number of tasks on your behalf. According to Crunchbase, they have only raised $1.3 million in funding, but they are one of the most popular automation solutions around. In 2018, the company passed 3 million users and $50 million in annual revenue, and they have only gone up from there.
It seems that Zapier acquired Zap.com in January 2020. The name moved from NameCheap to Name.com under privacy protection, also changing nameservers at the same time. As of writing, Zap.com redirects to Zapier’s main site. Would Zapier consider rebranding to simply Zap?
Memo.com was a familiar name to me. It had been listed for sale in the NamesCon 2019 auction, but it never made the reserve price. The name didn’t sell in the post-auction online offering, but it looks like the name changed hands in mid to late 2019 for an undisclosed fee.
The name was snapped up by a company that is developing Memo, an application that offers a 100% spam-free inbox, and also allows you to tackle all of your emails and messages in one app.
As of writing, Memo is yet to be released, but Memo.com does contain a few more details about the upcoming app.
Sleek.com is a recent upgrade for a Singapore-based corporate services company that, as of writing, is still using Sleek.sg, the Singapore TLD. According to Crunchbase, Sleek raised $5 million in a December 2019 funding round. They used some of that money to acquire Sleek.com.
According to NameBio, the domain was sold at Sedo in 2016 for $30,000 to an unknown domain name investor. Based on archived copies of the domain’s hosting from 2016 and 2017, the name was placed up for sale again immediately.
From what I can see on DomainIQ, the domain looks to have traded hands a few times before this latest move to an end-user.