Data Driven: A List of Companies That Have Upgraded to a Premium .COM

Domain name upgrades are fairly common, but there are very few resources available with a specific list of companies that have upgraded their domain.

I have compiled a small database of verified domain name acquisitions since 2017 (along with their prices when I can). This database acts as a resource for anyone who needs it.    

wdt_ID Company Name Previous Domain New Domain Price Paid Year of Purchase
Company Name Previous Domain New Domain Price Paid Year of Purchase

If you have any more one-word .COM domain name upgrades or rebrands that I’ve missed, please comment below and I’ll add them in.

 

Further Reading

It’s valid to ask why some companies opt to upgrade their domain names, which is why I have partnered with domain brokerage company Media Options to create a series called “On the Record”, in which I interview CEOs, entrepreneurs, and company representatives to discover why organizations are willing to pay six, seven, or eight-figures to acquire a certain domain. Here are some of those interviews:

Note, some of the upgrades mentioned in the table above may not be outright purchases. They may be leased, or on a payment plan.

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Andy
Andy
3 months ago

Absolutely brilliant article, Iles. There’s several others including Extend.com (prev. HelloExtend.com), Jellyfish.com (.co.uk to .com). Sure many others too.

Andy
Andy
3 months ago
Reply to  Andy

Another recent one was Evolution.com (EvolutionGaming.com >)

Ray
Ray
3 months ago

DoubleDutch.com was auctioned off on NameJet and subsequently won for $20,000 on March 26 2019.

Michael Anthony Castello
Michael Anthony Castello
3 months ago

We sold Rate.com to Guaranteed Rate.

Tim
Tim
2 months ago

When I was at Tuft & Needle, we acquired TN.com. Our biggest competitor (Casper) went from caspersleep.com to casper.com.

AppSumo.com went to Sumo.com for $1.5m (Noah Kagan’s startup).

My buddy’s startup went from oatsovernight.com to oats.com.