On Monday, the premium domain Peach.com underwent a registrar transfer, moving away from corporate provider MarkMonitor to Dynadot.
Those of you who have visited the Peach.com domain over the past couple of years will no doubt be aware that the name has been up for sale for quite a while. A blog post from Jamie Zoch of DotWeekly indicates the name has been for sale since 2018.
Now, it seems Peach.com has finally been sold. After the name moved from MarkMonitor to Dynadot, I contacted MarkMonitor who confirmed that they had indeed brokered the sale of this phenomenal domain name.
No sales price was revealed, and we currently have no idea as to who bought the name since the domain moved to Dynadot under privacy protection.
How much did the name sell for? Elliot Silver, who also spotted the name’s movement, revealed that he offered six-figures for Peach.com multiple times:
https://t.co/v7IYp8qTgi transferred from MarkMonitor to Dynadot. The domain name still has a MarkMonitor “for sale” lander, so I am unsure if it sold. FWIW, I offered six figures for this name multiple times and was rejected.
— Elliot Silver (@DInvesting) October 6, 2020
That would seem to indicate that Peach.com sold for a high six- or seven-figure fee.
In terms of branding, common fruit names are highly desirable. Apple. Blackberry. Orange. Peach and Peach.com are comparable to those established names from a brand perspective.
As for comparable sales, we have Kiwi.com which sold for $800,000 in 2016.