In early September, I revealed that the domain LT.com moved from the possession of a prominent domain investor to a gambling company.
Sold by broker George Hong on behalf of investor Nat Cohen, the LT.com name was reportedly sold for a seven-figure fee, although specific details were not disclosed:
— George Hong (@DomainMaster) September 9, 2020
The buyer was Letou, a gaming brand with a wide customer base across Asia, who wasted no time in putting LT.com to work. Aside from using LT.com to now host a version of its main website, Letou has now used LT.com to partner with a major EPL (English Premier League) team.
While watching the EPL’s Aston Villa, I noticed that LT.com was emblazoned across the stands, and also holds a prominent place on the player’s shirts.
This advertising is as a result of Aston Villa’s partnership with Letou, which was announced on September 18th, just under two weeks after Letou acquired LT.com. In the announcement, LT.com branding is clear.
It seems as though LT.com was a vital acquisition for Letou, and an important cog in their sponsorship machine.
The purchase of LT.com has allowed Letou to prominently display their brand at worldwide sporting events without ambiguity. A smart move by Letou.