Acquired by MarkMonitor on Behalf of L Brands

A few weeks ago, I wrote about MarkMonitor’s brokered sale of the domain Now, it seems that the corporate domain management company has helped one of its clients acquire another phenomenal domain:

Jamie Zoch first noticed that had changed hands, tweeting:

Now, the WHOIS has updated to show that L Brands is the new registered owner of Who is L Brands?

L Brands, operating on, is the owner of flagship brands such as Victoria’s Secret, and Bath & Body Works. With a reported revenue of $12.9 billion in 2019, L Brands is a behemoth of the retail world, with the company listed at #248 on the Fortune 500 chart.

Why would L Brands acquire There is an obvious link to Victoria’s Secret.

Victoria’s Secret, the world-famous lingerie brand, has a lingerie and apparel line called Pink (stylized as PINK). According to Wikipedia, PINK targets a demographic of people between the ages of 15 and 22.

Currently, Victoria’s Secret’s PINK brand operates on and also uses the domain

Assuming that L Brands acquired for the PINK label, we should see the brand moving away from to

How much would L Brands have paid for It’s safe to assume that this was a significant amount, perhaps in the seven-figure range.

Direct comparisons could include, which sold for $900,000 in 2017, and, which sold for a reported seven-figure fee in 2018.

The WHOIS listing, confirming L Brands is now the listed owner of, courtesy of
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27 days ago

Great research James. Almost for sure well into the seven figs this one!

27 days ago
Reply to  James Iles

1.2m for pink in current market seems to be a reasonably good retail buy.

27 days ago
Reply to  Andy

Here is some of the documentation from my discussion for a sale of

AbdulBasit Makrani
AbdulBasit Makrani
26 days ago

Thanks for sharing.
I’ve the .net 😉