Pink.com Acquired by MarkMonitor on Behalf of L Brands

A few weeks ago, I wrote about MarkMonitor’s brokered sale of the domain Peach.com. Now, it seems that the corporate domain management company has helped one of its clients acquire another phenomenal domain: Pink.com.

Jamie Zoch first noticed that Pink.com had changed hands, tweeting:

Now, the WHOIS has updated to show that L Brands is the new registered owner of Pink.com. Who is L Brands?

L Brands, operating on LB.com, is the owner of flagship brands such as Victoria’s Secret, and Bath & Body Works. With a reported revenue of $12.9 billion in 2019, L Brands is a behemoth of the retail world, with the company listed at #248 on the Fortune 500 chart.

Why would L Brands acquire Pink.com? There is an obvious link to Victoria’s Secret.

Victoria’s Secret, the world-famous lingerie brand, has a lingerie and apparel line called Pink (stylized as PINK). According to Wikipedia, PINK targets a demographic of people between the ages of 15 and 22.

Currently, Victoria’s Secret’s PINK brand operates on VictoriasSecret.com/pink and also uses the domain VSPink.com.

Assuming that L Brands acquired Pink.com for the PINK label, we should see the brand moving away from VictoriasSecret.com/pink to Pink.com.

How much would L Brands have paid for Pink.com? It’s safe to assume that this was a significant amount, perhaps in the seven-figure range.

Direct comparisons could include Purple.com, which sold for $900,000 in 2017, and Indigo.com, which sold for a reported seven-figure fee in 2018.

The WHOIS listing, confirming L Brands is now the listed owner of Pink.com, courtesy of DomainTools.com.
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Andy
Andy
27 days ago

Great research James. Almost for sure well into the seven figs this one!

Andy
Andy
27 days ago
Reply to  James Iles

1.2m for pink in current market seems to be a reasonably good retail buy.

MapleDots
MapleDots
27 days ago
Reply to  Andy

Here is some of the documentation from my discussion for a sale of pink.com.
https://dn.ca/topic/9/will-pinkca-be-the-canadian-victorias-secret-domain/

AbdulBasit Makrani
AbdulBasit Makrani
26 days ago

Thanks for sharing.
I’ve the .net 😉