How Bulk Powders Transitioned to Bulk.com

In 2020, British supplements brand Bulk Powders acquired the domain name Bulk.com in anticipation of a complete overhaul of the company’s identity. 

The brand’s switch from BulkPowders.co.uk to Bulk.com happened in late 2020, as I documented.

Founded in 2006, Bulk Powders was a brand created by two university students who borrowed £6,000 (around $8,300) to launch the sports nutrition company, operating on BulkPowders.co.uk. 

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